Field notes

What we see inside organizations at a turning point.

Governance, fundraising, leadership and the quiet costs of waiting. Written for the executive director, not the sector.

Strategic Planning

Nonprofit Strategic Plan Example: WTEF 2026

The last plan was from 2013. The new one has a page of things WTEF will not do, a steering committee that sent the first draft back, and a CEO who finished the writing herself. I asked Candace Smith to walk me through it.

Andy Rathmann-Noonan · October 30, 2026 · 7 min

Strategic Planning

Who is Your Strategic Plan Actually For?

The email arrives with a grant application attached and one line near the bottom: please include your current strategic plan. What you do in the next three weeks decides more than the grant.

Andy Rathmann-Noonan · October 12, 2026 · 9 min

Strategic Planning

A strategic plan: friend or foe?

The largest study of this question found that strategic planning does improve organizational performance. So why is there a binder on your shelf that nobody has opened in two years? Four questions decide which kind of plan you end up with.

Andy Rathmann-Noonan · September 22, 2026 · 22 min

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